One of the members on a popular marketing forum, mentioned about a new tool he discovered today.

New Keyword Tool By Google

It’s Google’s new search based keyword tool. You can search what the keywords are on your site that attract advertisers and what the average PPC bid for such keys are.

You can search the keywords based on your site and / or check on competition on particular keywords on any particular site.

New Keyword Tool By Google

You also have an option just to see the top keywords across all categories. This is quite a handy tool if you want to spy on your competition. Just enter the URL and you’ll get a list of keywords the ads are being shown on their site and also the average bid for each search phrase.

Learn the basics of Search based keyword tool and how it works.