The user of ‘Do The Right Thing’, is the king himself, with the sole authority to vote on stories that portray the good, bad, and the ugly of companies (those companies which you use on a daily basis, it may be Starbucks or Target).
This site was created with the purpose causing a stir in the corporate behavior by forcing investors and consumers to vote with their pocketbooks in the same manner.
“This is the right place to get any kind of adulterated information regarding the impact companies make on people and make it worth while to do the right thing,” is what the founders of ‘Do The Right Thing’ feel. Its increasing popularity, comes because it is an easy online form of global activism, and is greatly appreciated by the youth market.
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