Expanding Ads Format with Google Adsense

Expanding Ads Format with Google Adsense

As the days pass by, Google is getting way better and better and so are their services. Google Adsense is launching new expandable ad format. Once you click on the advertisement or even bring the mouse pointer over the ads, it gets bigger in size. Though it is for US ads in the beginning, but it will be surely spread over the whole world. This is one nice way of highlighting their advertiser’s contents, and it is expected to give better exposure to the advertisements, a true value edition.

As it could get a bit annoying or disturbing as the ads expands whenever the mouse points over the ads, so as Google decided to skipped that function. Now only and only if someone clicks on the ads it will be expanded. For the ads of games or video clips or even for the movie trailers, this format helps a lot.

Now for the Adsense publishers, Google has made things very clear about their share of revenues. It will be based on Cost per Thousand Impressions (CPT), and Cost per Click (CPC) basics. Publishers will be paid only if any user click on the advertisement and gets to the landing page of the advertiser. If the users check the expanded format after clicking it then it will be counted in CPM. This should be a good step to keep those fraud clickers at bay.

Use Collapsing Ad Unit In Google Adsense To Hide The Public Service Ads (PSA)

Use Collapsing Ad Unit In Google Adsense To Hide The Public Service Ads (PSA)

Google AdSense is a massive online advertising network. For each ad space inventory, it has highest fill rate. The fill rate is based on visitors from North America, US or Europe and global traffic.

Sometimes it is also possible that when AdSense crawler checks the webpage, it may fail to find any related ad to display. In such situations Google AdSense Public Service Ad, which is usually called as PSA, is displayed until an alternate URL for ad is specified.

There is one more choice for the bloggers, webmasters or publishers when there is no alternative ad that is available for display. When an alternative advertisement is not present to display, the ad space is filled by a solid color (by using google_alternate_color JavaScript variable). In some cases a public service ads will be displayed, but it is not be paid for the clicks anyway. In such conditions a choice for collapsing ad unit is offered by Google AdSense.

Collapsing the ad unit is an advanced feature which is optional for the alternative ads. This feature has a code for collapsing ad unit which will ‘collapse’ the ad unit. The feature allows you to minimize an unused, blank or un-monetizing space which would be replaced by using alternate colors.

The activities of collapsing ad unit works only on the websites that are hosted on their own servers by own domains or subdomains. It works on those websites which are able to allow remote or console access (remote access is possible via SFTP or FTP, SSH or Telnet).

The main reason for this is because some a script file must be uploaded and then hosted on each domain and sub-domain locations. After this to implement the collapsing ad the location is referenced by the alternate ad URL. So this feature cannot be utilized by users of blogspot.com, Blogsome.com, WordPress.com and etc.

Follow the steps given below to collapse the add unit.

  • Download the collapsing ad units file and right click on link Here ‘Save Target as…’: google_adsense_script.html.
  • Upload the file google_adsense_script.html on a domain to any location for applying the collapsing ad unit. The location of the file exists on the similar domain with the webpages so that it is not so important. The HTML file is necessary for multiple domains or subdomains.
  • Then login to your AdSense account.
  • Go to AdSense Setup and click on Manage Ads. Then go to Edit Ad Settings of the ad unit so as to apply the collapsing on no ad instances.
  • Go to “More options” section and select on the tab named as “Show non-Google ads from another URL”. Enter the unchanged and full path to the collapsing ad units HTML file which is present on your domain.

When you add an alternate URL pointing to the collapsing script on the ad unit code, the ad unit will disappear when there is no targeted ad available. All he unused add units are appeared as empty, transparent boxes in Internet Explorer 5.0 or lower version.

Below is another code which is provided for the users who can not transfer or upload the HTML file to the web server. You can use the code if you have console access and able to Telnet or SSH into host.

First of all, create a new google_adsense_script.html with the help of VI (which is present on the web root directory of server). Then copy and paste the content given below:

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN”
“http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd “>
<html xmlns=”http://www.w3.org/1999/xhtml” xml:lang=”en” lang=”en”>
<meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1? />
<script src=”http://pagead2.googlesyndication.com/pagead/google_adsense_script.js” type=”text/javascript”></script>
<body style=”background-color: transparent;”>

Wrapping Ads Within Blogger Posts Along With The Text

Wrapping Ads Within Blogger Posts Along With The Text

Google’s Adsense is the primary source of revenue generation for nearly 95% of bloggers. If a user is blogging through blogger and is also using Google’s Adsense for advertisement networking, then they should embed their ads with their posts to attract more visitors. This will surely result in more number of clicks and definitely add to good revenues.

Displaying AdSense advertisements between 2 posts is not efficient as visitors tend to overlook the ads. If a user envelops ads inside their posts then chances are that people will surely notice them and increase the chances of obtaining good CTR. One can quickly customize their blogs to display the ads within their posts, which can be aligned either to the right or left.

For a good CTR, it is highly recommended that these ads be blended in your post with good combination of colors to attract the attention of a visitor. Deep color or very light colors need to be avoided altogether. Manually highlighted ads are sure to keep the income very low.

Steps to display AdSense ads within blogger posts tightly enwrapped with the text.

  • Sign in to the blogger account through the dashboard.
  • Browse to layout, select edit html button.
  • Now elaborate the widget template by clicking the box.
  • Explore for <Data:Post.body> inside the template. Add the following code above this line.

To display the ads with left alignment use the code provide below:

<Div Style=’float:left;margin-right:5px;’>

your adsense code


To display the ads with right alignment use the code provide below:

<Div Style=’float:right;margin-right:5px;’>

your adsense code


  • 5. Ensure that you substitute “Your Adsense Code” with your actual advertisement code.
  • 6. Now save the above changes.
  • 7. This completes the settings.

Note: Ad characters of Google’s AdSense are not supported by the blogger html. So it is important for the user to convert it first before adding it to the code.

Now every single post in the blogger appears with the ads enwrapped with text. Formats which provide best view are 336*280 and 300*250. A user can tweak the formats to obtain a best view.

Now Get Adsense Reports In Your Mail Inbox Online

Now Get Adsense Reports In Your Mail Inbox Online

The Adsense reports can now be viewed directly in your email inbox. Now you needn’t log onto your Adsense account and check your earnings when you wish to. The Adsense has introduced their email system option, with which any user can get reports directly in their inbox!

This recently introduced Adsense feature has been discussed by the Adsense team in their blog. For setting up the reports via email service, first you need to log onto your Google Adsense Account and then click Reports.

Choose “advanced reports” and search the report for a data range. After this you need to save this report as a Report Template and check this saved Template in the Report manager.

Once this is done, you can choose the frequency of getting reports from daily, weekly and monthly. The service will ask you the email address which you would like your reports delivered to. You also have the option of giving another email address other than the one given for setting up the Adsense account.

Once your settings have been changed, save it. This completes your reporting setup activity, and from now on you will get all Adsense reports on your email id.

Methods To Display Ads On WordPress Homepage

Methods To Display Ads On WordPress Homepage

WordPress, widely used by masses to create blogs and voice their thoughts, and it also allows one to display ads on their homepages and posts. It gives everyone freedom to become more creative and enforce their unique ideas.

The advantage of placing ads on the homepage will definitely attract more and more viewers. Now, one can change the position of the advertisements on the homepage which can increase the CTR too. Let us learn how to modify and display ads on the homepage.

Displaying Ads on WordPress Homepage by editing the Themes

  • Sign in to WordPress.
  • Browse to Appearance, click Editor and open Index.php.
  • Now select the position of the advertisement to be displayed, and then paste the code given below. <?php if(is_home() && $post==$posts[0] && !is_paged()) { ?>YOUR ADVERTISEMENT CODE HERE<?php } ?>
  • D. Here can overwrite the phrase YOUR ADVERTISEMENT HERE with your codes.
  • E. Now save the above changes.

A WordPress Plug-in to ease displaying ads on homepages

A plug-in exclusive for WordPress helps one in displaying certain advertisements on the homepage without altering the theme files. The best plug-in for serving Adsense ads can be obtained from Whydowork.com. This plug-in can easily display ads on your posts and homepages. It also helps one in aligning the ad for a better fit with the theme. Follow the below steps to use this plug-in.

  • Download Adsense plug-in WhyDoWork
  • Install this WordPress plug-in and initiate the activation from the control panel.
  • Browse to the Settings, and choose WhyDoWork Adsense.
  • Several options are available here. As many as 10 different advertisement cipher codes can be added and customized. The locations for all the advertisements can also be chosen.
  • Now select the advertisement code and paste the code into the Code#01. Save the settings.
  • Open Front Page and scroll down to archives from Categories and select Code#01 for Advertisements.
  • Align the advertisement and choose the number of posts, for which this ad will be displayed.
  • Saving the Settings completes the job.

Fix The Error Encountered While Accessing Adsense Deluxe WordPress Plugin

Fix The Error Encountered While Accessing Adsense Deluxe WordPress Plugin

Adsense Deluxe WordPress plugin helps in displaying advertisements within your posts. By using the interface of Adsense Deluxe, you can add codes, JavaScripts, affiliate links and display different ads at desired spots by just inserting a small code.

In case you have upgraded WordPress to 2.8.2 version, you must have come across an error message while accessing Adsense Deluxe plugin control panel. You will encounter this error message not once but every time you try to use the Adsense Deluxe control panel.

The reason behind this is that, there are a few modification made in the WordPress versions 2.8.2 and 2.8.3 that result in a few plugins becoming unstable which is the reason why the plugins fail to work properly. The error message that is shown while you access the plugin is as follows:

“You Do Not Have Sufficient Permissions to Access this Page”.


To resolve this issue, all you need to do is, make some modifications in 2.8.2 version of WordPress by using the below mentioned tip.

  1. First of all, go to Plugins and deactivate/disable the Adsense Deluxe plugin.
  2. You need to edit the plugin by clicking on the option “Edit”.
  3. Within the code, look for the text “admin_head” and change it to “admin_menu”.
  4. Now, you need to click on the option “Update File” in order to save.
  5. Finally, activate the plugin.

Now, try accessing the Adsense Deluxe plugin control panel and you will notice that it does not show the error message anymore.

Code To Show Advertisements Only On Homepage Or On Particular Post Page

Displaying Different Ads on Homepage and Individual Blog Posts

Displaying similar ads on all pages including homepage results in reduced clicks and low CTR (tips to increase CTR). Low CTR definitely means less revenue generation through AdSense. It is a good idea to display different set of ads on different posts to keep the visitor hooked to your blogs. A user can easily display new ads on your homepage and individual posts on both blogger and WordPress blogs.

A user is required to use some Conditional Tags along with the advertisement code. A single condition tag can be used to display ads on your homepage only, and another tag can be used to display ads for all your posts. This allows showcasing different ads for homepage and your posts.

A square banner of size 336*280 and 300*250 can be used to display ads for your posts. If a user wishes to display different ads for every single post, they can do so by adding a new Condition tag.

Steps to display ads on your individual posts and homepage on blogger:

To display ads only on your homepage, change the ad code as follows:

<B:if.cond=’data:blog.pagetype !=&quot;item&quot;’> your advertisement code </B.if>

To display ads on your individual posts, change the ad code as follows:

<B:if.cond=’data:blog.pagetype ==&quot;item&quot;’> your advertisement code </B.if>

Steps to display ads on individual posts and homepage on wordpress blogs:

To display ads only on your homepage, change the ad code as follows:

<?Php if (is_home()).{ ?>

your advertisement code

<?Php “ ?>

To display ads on your individual posts, change the ad code as follows:

<?Php if (is_single()).{ ?>

your advertisement code

<?Php “ ?>

Substitute your advertisement code with your AdSense advertisement code. If a user wishes to display same advertisements in all pages including homepage, then a user will have to remove the condition tags.