Website Traffic Down During Christmas And New Years Eve?

November 30th, 2010

In one of the previous post, I wrote about website traffic being down around ThanksGiving and Black Friday. I noticed that I’m recovering the lost traffic, as everyone’s back to work and ofcourse that means they are back in front of their computers, which is a good sign for webmasters ! :)

However, you should  be aware that another biggest  holiday season is fast approaching… Christmas and New Years ! And this time around, most users are away for about 10 – 14 days, that is from the last week of December, it’ll be till first week of January before they settle down properly. This again means, 2 weeks down time for your traffic numbers, which also means that it’s down time for your earnings.

How low do you think my websites traffic will be down during Christmas and New Years??

Well this is a tricky question. The reason being, different websites behave differently during this year. Gift websites, gadgets websites, holiday websites and other entertainment websites will do really well. However, websites like TechBuzz may not perform as usual, since TechBuzz delivers content related to technology, and who on earth would want to stick in front of their computers, trying to find a solution to their problem during Christmas / New Year ?? :)

However, here’s a rough estimate of what you should expect in the next two months.  Assuming that you have regular traffic through out the week, expect your traffic to be down by around 30 -40% during the last week of December and 1st week of January. Now if your earnings too dip in a similar fashion, then in the next two months, you should see a 7 – 10% dip in revenues when compared to the other months.

As I already mentioned, this data is based on my previous experience. Your site might perform different!

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  1. Jack
    December 25th, 2010 at 12:38 | #1

    You’re right. I found my web traffic decreased about 50% and adsense earning drop to 60%. Today 24 dec. is the worst. I only got about $600 from adsense

  2. December 25th, 2010 at 13:13 | #2

    @Jack – I have noticed this over a period of time, and yes the traffic dies down. Everyone is out with family, and enjoying Christmas / New Years eve. It is an indication to webmasters that they too have a life, and should enjoy.

    $600 / day or for the month so far ?

  3. December 30th, 2010 at 06:02 | #3

    I’ve been worried about the dip in traffic for my websites lately and was hoping it was because of the chrismas season. I’m really glad I read this now I should get going because I am technically on vacation and shouldn’t even be on a computer, lol.

  4. January 1st, 2012 at 04:18 | #4

    I am seeing the same trend as well. Traffic down almost 20% in the last 3 weeks.

  5. December 26th, 2012 at 00:06 | #5

    me too .. traffic is down from the beginning of this month but the last week was the worst and the next week i think it will be also .. :( my traffic is down about 70% :’( maybe its not the only reason i am really worried..

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